InfiniD Music

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Big move coming! Also, here's how YouTube and Google deal with piracy.

We. Are. Moving! It is official, InfiniD will be moving to a more centralized location during the week of August 14th in North Campus on Northloop.  A lot of artists and musicians that we work with are located around the downtown area as well as UT campus, so we wanted to develop a creative space closer to them! After recording bands and ensemble projects out of a sound proof room at the Butler School of Music at UT, to recording vocals in a studio set up at Thomas' apartment in North Campus, it's nice to finally have a space where we can do it all under one roof. So now that everyone is updated about that, here's an interesting tid bit about how YouTube fights piracy.

YouTube encourages the world to broadcast, and create videos. Millions of "YouTubers" earn revenue from their videos through the YouTube Partner Program, and the number of channels earning revenue of more than $100,000 per year is up 50% year after year. YouTube has paid over $3 billion to the music industry, and the Content ID system on YouTube—which identifies user-uploaded videos to help rightsholders better control their content—has generated over $2 billion for partners since it first launched. Allow me to better explain what Content ID is. 

YouTube has invested more than $60 million in Content ID, a proprietary system of copyright and content management tools to give rightsholders control of their content on YouTube. With this system, videos that are uploaded to YouTube are matched against a database which contains files submitted to YouTube by copyright owners, whom also set the rules and regulations for when content is matched by Content ID that include blocking content.y "To date, more than 8,000 rightsholders have used Content ID to manage their content on YouTube, with well over 90% choosing to monetize videos containing their copyrighted material. These partners include network broadcasters, movie studios, songwriters, and record labels. The music industry, for example, chooses to monetize over 95% of sound recording claims. Our continued investments in Content ID have resulted in ongoing improvements to its function—from its inception as an audio-only detection system, it has grown to detect video and can now even detect melodies, helping further stymie bad actors’ efforts to fool the system." Content ID also plays a part in what makes YouTube work for "YouTubers"; the most influential parts of the music ecosystem being tributes, remixes, and concert shorts. Creators use copyrighted content to share their favorite music which also generates revenue. In fact, the music industry generates 50% of its revenue on YouTube from monetizing fan uploads.

Google updated an article called "How Google Fights Piracy", which highlighted their efforts with eliminating online infringement, which included connecting consumers to legit sources such as Google Play and YouTube. "Google also speaks with pride that, with its search engine, ‘the vast majority of media-related queries that users submit every day return results that include only links to legitimate sites’."

“YouTube alone… has now generated over $2 billion to rightsholders across industries through its industry-leading rights management system, Content ID,” now just how much of that $2 billion that made it to the music business still isn't clear, but Google stated that YouTube alone has paid out $3 billion to music rights-holders. Unfortunately, some publishers and record companies believe that 20-40% of their recordings go unidentified by Content ID, and that Google still directs users to unlicensed music on a very large scale. About 300 million notices have been sent to Google in order to address the issues. Despite these warnings, typical music search inquiries have increased since Google implemented their strategies to reduce piracy. 

"So, to recap: Google says that Content ID is responsible for half the revenue from YouTube that goes to music rights-holders – which, according to estimates, hit $740m in total last year.It also says that Content ID alone has generated $2bn for rights-holders across industries, including music.Yet major music rights-holders say that Content ID is failing to identify around a third of their recordings on YouTube, which presumably then remain unmonetised."

The fun continues.

*Information acquired from Music Business Worldwide